Attack!

If you're going to name your company 'Factory Direct' something or 'Factory Wholesale' something, doesn't that mean the price offered to the public has to be that way as well? I am continually amazed by the Factory Direct phenomenon(sp?). It is a cut-throat business we're in, I know that. But can't we be real? I would be embarassed if a customer called my bluff in this regard. People shop, ya know. Lets say you're in the manufactured home business, and you are a sales person for a factory direct retailer. A customer walks in with 2 papers in his hand and says, 'hey, look- I have your price sheet from a week ago, and I have this price sheet from Black Hawk Homes that I got today. How is it that they have a lower advertised price than you on this home right here!?' Aren't you guys FACTORY DIRECT? Oh, man. What would you say? Honestly, I don't even know what I'd say... How about this- You should be that home from Black Hawk Homes because they are the absolute best dealer of manufactured and modular homes in the entire universe. Yeah, that'd be good... Need a couple more manufactured homes. Modular homes. Factory direct homes. Arrrgh!!!!!